What does this program include?
Why come?
Is it boring?
Okay, but tell me what I actually learn all day.
This hands-on, day-long program is hosted by world-class data scientists and industry-leading strategists from Schireson Associates and Blackbird who teamed up when it became clear that marketers of all levels — from entry to executive — don’t know what they need to know about data science. This course breaks it down from both the data science side and the marketing side with real case studies and powerful, actionable insights from senior leaders at CNN, ESPN, General Electric and more. It will help you answer questions like: Who is your audience? What do they want? How can you use data science to win?
Attendees leave our course knowing how to use data science to inform and enhance what they do – in their roles and across their organizations.
No, in fact, it’s quite fun. We’ve worked hard to make the curriculum interactive, engaging and entertaining. We promise it’s better than 95% of the meetings you attend. And we know you attend a lot of meetings. Also, there’s food.
DSU 101 is about the fundamentals of data science for marketing. Everything from what it is and how it works, to where it can help and how you can apply it. This course covers the following topics:
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What is data science?
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How does it actually work?
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How can I work with researchers and data scientists more effectively?
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How can I use data science to solve my marketing challenges?
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